-The Story & Meaning Behind our Name-

We wanted a name that represented our aspirations and business vision for our brand, thus the name was born!

The Finch: Known to the Native American People of the North as a bird of happiness. Their brilliant variety of colors is an omen of high energy and bright days on the horizon. 

Symbolic Meaning of the Finch: Joy, Simplicity, Variety, Diversity, Appreciation, Happiness, High Energy, and Honoring Resources

The Color Purple: Purple is known to stimulate imagination and bring peace of mind. It combines the calm stability of blue and the fierce energy of red, and is often associated with ambition, inspiration, creativity, wisdom, dignity, grandeur, devotion, peace, pride, and independence.


The Purple Finch brand developed out of a want for unique products that truly represented our own personal styles, passions, and designs. I opened the company back in 2012, and later partnered with my sister (a fashion and graphic designer) to combine our creative talents and create a family owned and operated company. We quickly grew into a small operation allowing friends and family to come together to produce beautiful handmade products from the heart.  Our goal is to share our products with the world in hopes that they will bring as much love, beauty, and happiness as they have brought us in creating them.

Check out our extensions in the Ricardo Montaner music video by Sony Productions.